DIABLO IV

GIRLS ARE PLAYHERS, TOO

GIRLS ARE PLAYHERS, TOO

GIRLS ARE PLAYHERS, TOO

Women account for nearly half of all gamers, but harassment in multiplayer online games isolates and alienates them from their community. When it comes to cutting down your enemies, being a bitch isn’t a weakness, it’s an advantage. 

COMPANION CASE STUDY

The Girls Are PlayHers, Too case study delves deeper into the ever-present misogyny in gaming and shows how Diablo IV and Blizzard can be instrumental to a shift in the attitudes towards women in gaming.

CREDITS

SOPHIE STEINBORN: Editor, Animator, Copywriter

JULIANA RABBAN: Art Director, Cinematographer

AWARDS

Gold Addy Award for Girls Are PlayHers, Too Case Study

Silver Addy Award for Girls Are PlayHers, Too Commercial